Fútbol Patrocinios Soccer

OANDA es nuevo socio de marketing oficial de los New York Red Bulls

Los New York Red Bulls han anunciado hoy que la plataforma de comercio de divisas OANDA Corporation (“OANDA”) se ha convertido en el socio oficial del club y  a partir del 7 de mayo, cuando los Red Bulls reciban a los Portland Timbers en el Red Bull Arena, su nombre aparecerá en la manga del uniforme de los jugadores. Esta asociación plurianual es la primera incursión de marketing deportivo del líder mundialmente premiado en servicios de comercio en línea.

El logotipo de la OANDA aparecerá en la manga derecha de la camiseta y se incluirá en determinadas prendas del club.  Las camisetas originales del club se podrán comprar en determinados puntos de venta.  

El parche de la manga también se incluirá en la serie de videojuegos FIFA de EA Sports. 

Además de los activos de los New York Red Bulls, la asociación se extiende a un enfoque de marca más amplio, incluyendo activos de experiencia y marca en determinados eventos de Red Bull y propiedades de medios de comunicación.

“Estamos encantados de dar la bienvenida a OANDA a la familia Red Bull”, dijo Marc de Grandpré, Director General de los New York Red Bulls. “Estamos muy orgullosos de ser el primer socio de la industria del deporte para OANDA y esperamos impulsar una mayor conciencia para ellos en el mercado con nuestra asociación única y multifacética”. 

Gavin Bambury, Director General de OANDA, comenta: “Es una oportunidad emocionante asociarse con los New York Red Bulls, uno de los clubes más inspiradores de la Major League Soccer. Estamos deseando celebrar su éxito en el campo y presentar la marca y la plataforma de clase mundial de OANDA a nuevas audiencias.” 

“Con este patrocinio, continuamos construyendo nuestra reputación como una de las empresas de comercio minorista más confiables y una plataforma galardonada para que los clientes comercien al máximo. Se necesita un compromiso único y apasionado para alcanzar el máximo rendimiento en la negociación de los mercados, y para impulsar la innovación con el fin de mejorar constantemente su juego. Esta es la mentalidad que OANDA comparte con los New York Red Bulls”.

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